Daytona Beach, FL – The majority owners of NASCAR are exploring options that include the sale of their majority stake.
Reuters reports that the France family, which founded NASCAR back in 1948, is working with the investment bank Goldman Sachs Group Inc. to find a possible deal for the company.
The move comes as NASCAR struggles with an aging fan base, stricter safety rules, and competition… factors that have resulted in declining popularity, making the company less attractive to advertisers and sponsors.
For more on this story, go to Reuters.com.
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