Daytona Beach, FL – Volusia County’s bed tax collection goes up in a big way in August.
The Daytona Beach Convention and Visitors Bureau says $620,583 came in through the bed tax that month, an over 18% increase compared to the August prior.
The increase is linked to a rise in hotel rooms booked, with 12% more occupancy this past August versus August of 2017.
Revenue per available room also went up by 16 percent in August to $76.36, with an average daily rate of just under $114, 3% better than the prior August.
CVB officials tell us the higher numbers are due in part to Labor Day weekend falling at the end of August as well as the UANA Pan American Masters Championship Open Water Swimming race at Daytona Beach and the absence of red tide on Florida’s East Coast.
Overall hotel room occupancy for August was 67%, 15% lower than July, the same month of the 2018 Shriners Imperial Session, which was the second year in a row that event was held in Daytona Beach.
July’s hotel occupancy numbers were 2% lower than the July prior, but revenue per available room went up by 2% during the same time frame to $118.09, per CVB figures.
The average daily rate in July was $144.48, 4% higher than the previous July. The bed tax collection for July was $1,031,281, a 2.5% jump over the July prior.