Daytona Beach, FL-Daytona International Speedway has a fifth Founding Partner as of an announcement made just after noon on Monday. Axalta Coating Systems already serves as a primary sponsor of Dale Earnhardt Jr. and the Hendrick Motorsports No. 88 Chevrolet SS team as part of its longstanding, 24-year partnership with Hendrick Motorsports.
The multi-year partnership provides Axalta with naming rights for the Center injector as well as branding rights within specific areas of the “World Center of Racing” zone, the central “neighborhood” overlooking the famed start/finish line inside the new stadium. The “World Center of Racing” zone is roughly the area of two football fields and celebrates the history and legacy of racing at DIS while featuring retail and dining areas, dozens of video screens and open sight-line views of the racetrack.
Axalta will receive 32,000 square feet of branding and engagement opportunities in the Center injector that vertically span four concourse levels along with a dedicated display activation area in the redesigned Midway (located near its injector). Financial terms of the agreement were not disclosed.
(photo courtesy of Daytona International Speedway)
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